Research/Analysis
Market research is conducted to gather information about target markets and customers, a critical component of business strategy. Market analysis studies the attractiveness and the dynamics of a specific market within an industry. The goal of market analysis is to determine the attractiveness of a market, both now and in the future.
Market Research and Analysis can entail the following dimensions:
- Market information
- Market segmentation
- Market trends
- SWOT (strengths, weaknesses, opportunities, and threats) analysis
- Customer analysis
- Choice modelling
- Competitive analysis
- Comparative analysis
- Risk analysis
- Product research
- Advertising the research
- Marketing mix modeling
- Market size (current and future)
- Market trends
- Market growth rate
- Market profitability
- Industry cost structure
- Distribution channels
- Key success factors
- Key success details